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Tourism Ministry Reviews Swadesh Darshan Scheme

Why in NEWS

The Ministry of Tourism has conducted a comprehensive review of the Swadesh Darshan Scheme (SDS) after the Comptroller and Auditor General’s (CAG) performance audit, focusing on institutional strengthening, data-driven destination selection, infrastructure benchmarking, and integration of hard and soft interventions for long-term sustainability.

Key Terms / Concepts

Term / ConceptExplanation
Swadesh Darshan Scheme (SDS)A 100% centrally funded scheme launched in 2014–15 for integrated development of theme-based tourism circuits to promote sustainable and responsible tourism.
Theme-Based CircuitsSpecific tourism circuits developed around a theme, such as Buddhist Circuit, Heritage Circuit, etc.
Swadesh Darshan 2.0 (SD2.0)A revamped destination-centric model focusing on sustainable tourism, local empowerment, and private sector participation.
Challenge-Based Destination Development (CBDD)A competitive sub-scheme under SD2.0 emphasizing sustainability, digitalization, skill development, MSME support, and efficient management.
Hard InterventionsPhysical infrastructure development in tourist destinations.
Soft InterventionsCapacity building, skill development, and promotional activities for tourism.

Details

AspectInformation
Review FocusStrengthening institutions, data-driven destination selection, infrastructure benchmarking, integrated hard-soft interventions, monitoring, sustainable operations, promotion, impact assessment.
SDS Launch2014–15, 100% centrally funded, supports States/UTs/Central Agencies.
ObjectivesIntegrated theme-based circuit development, sustainable and responsible tourism.
SD2.0 ShiftDestination-centric, aligned with ‘Vocal for Local’ and Aatmanirbhar Bharat, promotes private sector investment.
CBDD ModelCompetitive approach for destination development focusing on sustainability, digitalization, skill development, MSME participation.
Long-Term GoalsSustainable operations, enhanced tourist experience, employment generation, economic growth.

Key Initiatives for Tourism Development

InitiativeObjective
National Tourism Policy, 2022Strategic framework for sustainable and inclusive tourism growth.
Dekho Apna DeshCampaign to encourage domestic tourism.
Ek Bharat Shreshtha BharatCultural exchange to promote unity in diversity.
PRASAD SchemeDevelopment of pilgrimage and spiritual tourism infrastructure.
HRIDAYHeritage City Development and Augmentation Yojana for heritage-based urban development.
Tribal Homestays under PM-JUGAPromoting community-based tourism in tribal areas.
Capacity Building for Service Providers (CBSP)Skill enhancement for better tourist services and employability.

In a nutshell

SDS has evolved from theme-based circuit development to destination-focused sustainable tourism under SD2.0, integrating infrastructure with skill development, sustainability, and private sector participation.
Memory Code: “S-D-C”
S for Sustainable tourism
D for Destination-centric approach
C for Competitive CBDD model.

Prelims Practice Questions

  1. Which of the following is a sub-scheme under Swadesh Darshan 2.0?
    A. PRASAD
    B. CBDD
    C. HRIDAY
    D. Dekho Apna Desh
  2. Swadesh Darshan Scheme is:
    A. Centrally Sponsored Scheme with 50% funding from the Centre.
    B. Central Sector Scheme with 100% funding from the Centre.
    C. Public-Private Partnership Scheme.
    D. State Government Scheme with central assistance.
  3. Which of the following is NOT a focus area under Challenge-Based Destination Development (CBDD)?
    A. Sustainability
    B. Digitalization
    C. MSME Support
    D. Only heritage conservation without other facilities

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